“You’ve got to start with the customer experience and work back toward the technology, not the other way around.”
Brand Experience
Brand Experience, otherwise known as Brand Management, is a function of marketing that uses techniques to increase the perceived value of a brand over time. An effective brand experience enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. The CX Edge offers flexible strategies designed to ensure your Brand Experience is second-to-none, including:
Logo Design
Collateral and Sales Materials
Case Studies
Brand communication and messaging
Event Management
Video Customer testimonials
Thought Leadership
Thought Leadership is achieved through a comprehensive content marketing strategy which elevates the Customer Experience by creating and distributing valuable, relevant, and consistent content to attract and retain customers, and ultimately drive profitable customer action.
Developing a strategic thought leadership strategy involves more than simply writing content. At the CX Edge we offer solutions to help you develop and execute a content marketing strategy, including:
Content Strategies
Writing content
Work with editorial institutions to publish content
Work with industry groups to receive speaking opportunities for your leaders
Digital Strategy
A comprehensive and fluid Digital Strategy is imperative to executing a strategic Customer Experience. In today’s environment your Company’s digital footprint is many times the first interaction a customer has with your brand. We offer a full suite of services to help improve your digital strategy, including:
Web Development
Digital Advertising
Web Optimization / Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing
Business Development
An effective business development function is an important component to your Marketing Strategy. However, it is often not easy to execute. We offer a full suite of services to help improve your business development strategies, including:
Business Development Representative Training
Prospect List Development
Database Cleansing